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Albert-Jan Pool

Albert-Jan Pool is a Dutch designer based in Hamburg, Germany. After his studies at Gerrit Noordzij at the Royal Academy in The Hague (NL), he was a type director at Scangraphic and URW. In 1995 his career started as a graphic designer. At the suggestion of Erik Spiekermann, he designed FF OCR-F and FF DIN, one of the most successful fonts at FontShop.

The interplay of graphic design, marketing and writing led to the publication of “types make brands powerful” together with Stefan Rögener (AdFinder) and Ursula Packhäuser. The English edition “Branding with Type” appeared at AdobePress.

At the Hanseatic Academy for Marketing and Media in Hamburg, he taught typography in the Department of Communication Design for several years. One of his specialties is the development of corporate type, e.g. the Jet Set Sans, for the likewise memorably designed yellow-blue filling stations (Design: Syndicate Brand & Corporate Design, Hamburg). The C & A InfoType was developed together with Uwe Melichar from Factor Design for their customer C & A. The next project in this series was the DTL HEIN GAS, the exclusive handwriting for HEINGAS Hamburger Gaswerke (now E.ON Hanse). In 2009, he designed a corporate type for the new petrol stations at HEM. Fabian Eschkötter, who designed the design “Frappant” as part of his diploma thesis, supported him energetically.