Hitesh Malaviya (Rocky) is a type and graphic designer from India. He was trained under a sign painter as a high-school student and later studied design at the Faculty of Fine Arts, M.S. University, Baroda. He started his career as an art director, and after five years working at Wieden+Kennedy, Rocky left advertising to pursue his love for letters. In 2014, he joined Indian Type Foundry – where he worked on Latin and South Asian scripts including Devanagari, Gujarati, Bengali, Kannada, Malayalam, Tamil and Thai. In 2019, he joined Universal Thirst as a consultant, producing typefaces for various Indic scripts. Since 2022, he has been working independently, collaborating with type foundries across the globe and teaching type design at various schools in India. In 2023, two of his projects were awarded the Certificate of Excellence from the New York Type Directors Club.