Pablo Alaejos Pérez
Pablo Alaejos Pérez was born in Barcelona in 1982 and loves the expression “discovering new worlds”. This is what took him to travel from his hometown to Buenos Aires in 2006 to start working as an Art Director in a famous advertising agency. After this decision, he always has juggled not only advertising and graphic design but also Argentina and Spain. In 2011 joined the Postgraduate in Typography at the University of Buenos Aires, where he went deeper still into this area of graphic design and start designing Landa, his first commercial typography. Once he finished his studies he began classes in the same Postgraduate and in parallel, he threw himself into digital, joining the world referential company R/GA. After soaking this knowledge up and collaborating with diverse startups, Pablo was promoted to Head of Art at Possible, where he led a design team of 16 people and worked for German clients such as Siemens, Deustche Bank or BMW. Nowadays Pablo is living in Madrid, works as Creative Director in Picnic, teaches editorial design at the Istituto Europeo di Design and keeps discovering the world.