The idea for the typeface comes from the lettering developed for the Russian edition of Adolf Loos’ book, ‘Why a Man Should be Well-Dressed: Appearances Can be Revealing’. Even though there is not much left from the original graphics, it was named after Loos — as it is a certain take on the aesthetic that this man worked on and wrote about (even if a century later). Loos is a modern closed sans serif typeface with an impressive amount of weights, from Compressed to Extended, from Thin to Black. Beyond Latin and Cyrillic, Loos typeface supports Georgian script. And — it comes with the inktraps that actually do trap the ink.
For additional license options like app, enterprise, multi-user, and self-hosted web, visit Loos on Type Network.
Ilya Ruderman and Yury Ostromentsky, founders of CSTM Fonts (2014) and font distributor type.today (2016) are both graphic and type designers.
They graduated from Moscow State University of Print (Graphic Design Department), where they took Alexander Tarbeev’s classes. Later Ilya Ruderman graduated from Type & Media (Royal Academy of Art), the Hague, the Netherlands. After graduation he was a tutor of Type&Typography course at British Higher School of Art and Design, Moscow (2008-2015), and an art-director of information agency RIA Novosti. He designed Cyrillic versions of typefaces such as Lava, Graphik, Neutraface and others, for Typotheque, Commercial Type, Typonine and House Industries. He is an author of: Permian typeface, Big City Grotesque and several other corporate typefaces.
Before 2013 Yury Ostromentsky worked mostly as an editorial designer and art-director of BigCity Magazine, where he used his personal lettering that was the base of the Pilar typeface. He is an author of several book series designs and logotypes.
Both typefaces of Ilya Ruderman and Yury Ostromentsky were the winners of such type design competitions as Modern Cyrillic 2009, Modern Cyrillic 2014, Granshan 2011, European Design Award 2012. Kazimir typeface and Tele2 Typefamily, the CSTM Fonts’s latest releases, were among the winners of Granshan 2015.
As with everything from Adobe Fonts, you can use these fonts for:
Design Projects
Create images or vector artwork, including logos
Website Publishing
Create a Web Project to add any font from our service to your website
PDFs
Embed fonts in PDFs for viewing and printing
Video and Broadcast
Use fonts to create in-house or commercial video content
How to Use
You may encounter slight variations in the name of this font, depending on where you use it. Here’s what to look for.
Desktop
In application font menus, this font will display:
{{familyCtrl.selectedVariation.preferred_family_name}} {{familyCtrl.selectedVariation.preferred_subfamily_name}}Web
To use this font on your website, use the following CSS:
font-family: {{familyCtrl.selectedVariation.family.css_font_stack.replace('"', '').replace('",', ', ')}};
font-style: italicnormal;
font-weight: {{familyCtrl.selectedVariation.font.web.weight}};
Glyph Support & Stylistic Filters
Fonts in the Adobe Fonts library include support for many different languages, OpenType features, and typographic styles.