We do not know where these letters came from, if they were made by a single person or if they were a general style. But we do know that, in any self-respecting store or market, a few small signs with the price will be labeled with this kind of unbridled Carolingian calligraphy, surrounded by other more modern price holders already made by machine. There are still lots of them everywhere, but their future is to disappear little by little, as nobody gives them any importance.
Now, for the Madriles Collection of the brand new Manufacturas Tipográficas Madrileñas, we are pleased to offer Cebada 17, with different widths, inclinations and with the possibility of enlarging the capitals to mimic the old style.
And why Cebada 17? It’s the place in my nearest food market, where the people from Hermanos Valle, Frutas Maneiro or Carnes del Fuego, among others, keep those little jewels and let me take some pictures for you.
An eclectic foundry from Madrid, Spain—MTM is a digital type foundry based in Madrid, created by Juanjo López, and dedicated to the design and distribution of original and bespoke typefaces.
Drawing letters and making typefaces is a source of constant delight to López. He loves type design and has worked for major agencies and individuals, supplying them with customized typefaces to fit their projects. In López’s own projects, he tries to capture the shapes and forms that crop up in his head: “all those shapes that I instinctively draw whenever I pick up a pen or a pencil.”
López studied Type Design at the IED Madrid and at the Plantin Institute for Typography in Antwerp.
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{{familyCtrl.selectedVariation.preferred_family_name}} {{familyCtrl.selectedVariation.preferred_subfamily_name}}Web
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