Packard New Style is a smooth old-style serif font family with a small x-height. It was created and produced by Steve Jackaman (ITF) and Ashley Muir in 2011. In 1916, Oswald Cooper of American Type Founders (ATF) created Packard Old Style for the Packard Motor Company. Morris F. Benton, also of ATF, is credited with adapting the original weight and creating an additional bold weight. When Jackaman and Muir updated Packard Old Style for the digital age, Packard New Style came to life alongside it. Packard New Style has a glorious golden-age advertising feel, and performs equally well in display and text. Several swashes were developed for added versatility and beauty.
Designed by Steve Jackaman and Ashley Muir. Packard New Style is a font family from Red Rooster Collection—a member of The Type Founders collection. For additional license options like app, enterprise, multi-user, and self-hosted web, visit Red Rooster Collection.
Red Rooster Collection is a multi-faceted type foundry with high-quality fonts designed with the utmost care for today’s creatives. We always strive to make beautiful fonts, whether display or text, serif or sans, script or hand-written, elegant or playful, academic or frivolous, modern or historic, packaging or branding, advertising or editorial. There is undoubtedly a typeface to suit every typographer’s needs—because we refuse to release it if it is not up to our high standards.
As with everything from Adobe Fonts, you can use these fonts for:
Design Projects
Create images or vector artwork, including logos
Website Publishing
Create a Web Project to add any font from our service to your website
PDFs
Embed fonts in PDFs for viewing and printing
Video and Broadcast
Use fonts to create in-house or commercial video content
How to Use
You may encounter slight variations in the name of this font, depending on where you use it. Here’s what to look for.
Desktop
In application font menus, this font will display:
{{familyCtrl.selectedVariation.preferred_family_name}} {{familyCtrl.selectedVariation.preferred_subfamily_name}}Web
To use this font on your website, use the following CSS:
font-family: {{familyCtrl.selectedVariation.family.css_font_stack.replace('"', '').replace('",', ', ')}};
font-style: italicnormal;
font-weight: {{familyCtrl.selectedVariation.font.web.weight}};
Glyph Support & Stylistic Filters
Fonts in the Adobe Fonts library include support for many different languages, OpenType features, and typographic styles.