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Eschewing ornamentation, PF Expo’s design is nobly rooted in simple, rational, and absolutely functional Roman forms. Circa 17th century the contrast between the thick and thin strokes of letters increased, oblique stressing transformed into upright stressing, round letterforms were compressed and bracketed serifs grew edgy and delicate. During that period and throughout the late 19th century, wood type manufacturers marketed design variations more quickly than type founders did, by devising a system to condense or expand type and creating secondary styles to bracketed serifs such as triangular shapes.
Expo takes its cues from several condensed typefaces of that period particularly Latin Condensed as well as mid-20th century designs such as Vendome Condensed, and conveys a sharp elegance that creates a cohesive family with solid and provocative quality. The typeface’s abundance of thoughtful details excels at display sizes bringing its extravagant nature into the limelight.
In particular, PF Expo’s carefully modeled serifs follow an artful logic of triangular symmetry, whilst at x-height, the slanted one-sided serifs in letters such as (n), (p), (r) blend effortlessly into the stems to foster a distinct identity. The abrupt cut at the joints -a visual trick that adds a certain flair to its type design, especially when used at large sizes- provides a unique functionality as it compensates for over-inking in lowercase. The type family’s narrow proportions offer an economy of space - a critical issue for headline use. In addition, the italic version alters dramatically the texture and rhythm with razor-sharp terminals that transform from dual-sided serifs to triangular upstrokes.
Expo provides advanced typographic features including alternate glyphs with its character set extended for pan-European Latin support as well as Greek and Cyrillic.
Exuding a strong, contemporary, and energetic personality, PF Expo’s modernized novelty is Parachute’s latest typographic installment to ensure an exemplary visual outcome.
It received a TDC Certificate of Typographic Excellence in 2023.

Type Designer

Parachute Typefoundry

Parachute is a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Our team is a visionary group of type designers, graphic designers, font engineers and copywriters which has effectively collaborated with leading international organizations to incorporate complex custom type design into their brand’s strategic plan and convey their message in style.

We have designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.

Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and several others.

Licensing Information
The full Adobe Fonts library is cleared for both personal and commercial use.

As with everything from Adobe Fonts, you can use these fonts for:

Design Projects

Create images or vector artwork, including logos

Website Publishing

Create a Web Project to add any font from our service to your website


Embed fonts in PDFs for viewing and printing

Video and Broadcast

Use fonts to create in-house or commercial video content

And more…

Visit the Adobe Fonts Licensing  FAQ for full details

Visit Parachute Typefoundry to purchase additional licensing and services, including:
Mobile Apps: Embed fonts in your app UI
Self Hosting: Host web font files on your own server
Custom Services: Request modifications or bespoke fonts directly from the foundry
Volume licensing: Use the fonts across your whole organization
Select font style

How to Use

You may encounter slight variations in the name of this font, depending on where you use it. Here’s what to look for.


In application font menus, this font will display:

{{familyCtrl.selectedVariation.preferred_family_name}} {{familyCtrl.selectedVariation.preferred_subfamily_name}}


To use this font on your website, use the following CSS:

font-family: {{familyCtrl.selectedVariation.family.css_font_stack.replace('"', '').replace('",', ', ')}};
font-style: italicnormal;
font-weight: {{familyCtrl.selectedVariation.font.web.weight}};

Glyph Support & Stylistic Filters

Fonts in the Adobe Fonts library include support for many different languages, OpenType features, and typographic styles.