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Presley Slab

The lightest weight of Presley Slab takes inspiration from a late nineteenth-century type specimen, but what began as a decorative and delicate contrasted serif stirred Alejandro Paul’s imagination to conjure voluptuous reverse contrasted letterforms. These became the heaviest weight of Presley Slab, which nods to the lacquered hairstyles from the birth of rock ’n roll with its idiosyncratic ball terminals. Its playful allure and swagger remains visible in the weights that stand between these two extremes but as the curls loosened, many things happened in the design process including the appearance of swashes and alternates.

Presley Slab’s personality has breadth; it is a fun, confident and contemporary palette of letters that will perfectly perform for any job, from editorial design to branding. The Extra Bold and Black weights are a powerful option at large sizes for use on posters and billboards; the graceful Thin and Extra Light weights are delicate options for packaging design or fashion branding. Despite it conjuring images of mid-century music halls, Presley Slab is also staunchly European in its aesthetic, offering everything from good-humour to elegance with its unique touches.

Type Designer

Sudtipos

Sudtipos was founded in 2002 as a collective of graphic designers passionate about type. Since the beginning, Sudtipos has delivered typographic solutions to design challenges in product packaging, advertising, and corporate identity. Over the years the group has grown in number, skills, and influence – Sudtipos faces have appeared in high-profile campaigns for Coca-Cola and Levi’s, and in the pages of The New York Times, and the group has created custom faces for international clients such as The History Channel and C&A. But the original vision of Sudtipos remains: to translate the aesthetics of culture and commerce into technically sophisticated typefaces that help creative professionals create work that impresses clients, attracts customers, and builds brands.

Sudtipos typefaces have received awards from the Type Directors Club, Communication Arts, Tipos Latinos, and others.

Licensing Information
The full Adobe Fonts library is cleared for both personal and commercial use.

As with everything from Adobe Fonts, you can use these fonts for:

Design Projects

Create images or vector artwork, including logos

Website Publishing

Create a Web Project to add any font from our service to your website

PDFs

Embed fonts in PDFs for viewing and printing

Video and Broadcast

Use fonts to create in-house or commercial video content

And more…

Visit the Adobe Fonts Licensing FAQ for full details

Visit Sudtipos to purchase additional licensing and services, including:
Mobile Apps: Embed fonts in your app UI
Self Hosting: Host web font files on your own server
Custom Services: Request modifications or bespoke fonts directly from the foundry
Volume licensing: Use the fonts across your whole organization

How to Use

You may encounter slight variations in the name of this font, depending on where you use it. Here’s what to look for.

Desktop

In application font menus, this font will display:

{{familyCtrl.selectedVariation.preferred_family_name}} {{familyCtrl.selectedVariation.preferred_subfamily_name}}

Web

To use this font on your website, use the following CSS:

font-family: {{familyCtrl.selectedVariation.family.css_font_stack.replace('"', '').replace('",', ', ')}};
font-style: italicnormal;
font-weight: {{familyCtrl.selectedVariation.font.web.weight}};

Glyph Support & Stylistic Filters

Fonts in the Adobe Fonts library include support for many different languages, OpenType features, and typographic styles.