Being the first and most experienced independent font foundry from South America, PampaType was founded in 2001 in Argentina by Alejandro Lo Celso, with the purpose of developing high quality typefaces for the widest range of uses, engaging in both retail & bespoke font industries.
Since then their passion and work, which pioneered the Latin American type design scene, have become widely known and appreciated. Their typefaces have been broadly recognized for their quality and originality, and their team have become more international and more experienced. They believe in the idea of diversity. It is not unusual that PampaType families include various styles, some of them meant for immersive reading, some others for titling or decorative use. Their fonts are carefully handcrafted. They pay serious attention to details so characters look good both printed and on screen. Spacing and kerning are made by hand following visual strategies rather than mathematical methods. Therefore instead of feeling mechanical, their fonts build an organic rhythm, aiming at a friendly atmosphere and comfortable reading.