Bogart has been designed by Francesco Canovaro as a personal homage to the iconic look of low-contrast oldstyle fat faces, like Cooper Black (Oswald Bruce Cooper, 1922) and Goudy Heavy Face (Frederic W. Goudy and Sol Hess, 1925-1932). Originating from the modern old style of Bookman, these muddy, goopy shapes found their pop culture iconic status thanks to rub-on transfers and phototypesetting systems in the 1960s and 1970s. Positively bursting with hippie energy and exuberant vitality, they often included an extensive repertoire of swash characters, bridging the space between lettering and typography. In researching these shapes, Canovaro decided to include also the influence of another idiosyncratic american old style typeface, Windsor, quoting its sloping shapes and quirky solutions, and expanding the weight range of Bogart to include a selection of display light weights where the muddy shapes of the heavy weights distill into elegant teardrop terminals. All the nine weights of Bogart, as well the matching true italics forms, feature an extended charset of over 1600 glyphs, covering 219 languages using latin, cyrillic and greek alphabets, and sporting a complete set of Open type features including alternate forms, discretionary ligatures, small capitals, stylistic sets, positional numbers, case-sensitive, terminal and initial swash forms. To add flexibility for editorial usage, a text-oriented Bogart Alternate set of nine weights was added to the family keeping the design more similar to its modern old style model and allowing for a heavy readable mid-weight range. The latest update introduces new Compressed and Condensed weights, as well as technical enhancements, updated kerning, and redesigned Greek letterforms, making this beloved family even more adaptable for diverse design needs. Hollywood icon Humprey Bogart famously said: “things are never so bad they can’t be made worse.“. This typeface was named after him, aiming at a way to embody the moody spirit of vintage typography, from film noir aesthetics, to the pop culture reference, from joyous swash titling and logo design to strict, balanced text typesetting. Because “typefaces are never so good that they can’t be made better”
Zetafonts is an award-winning type foundry established in 2001 in the heart of Florence by Francesco Canovaro, Debora Manetti and Cosimo Lorenzo Pancini.
Powered by a team of branding and design veterans, the Italian foundry stands out for a prolific portfolio of contemporary type-families and revival fonts. Zetafonts works alongside major brands for the production of bespoke solutions and multi-script typographic branding consultancy, and offers a wide collection of retail fonts.
The activities of Zetafonts also include the promotion of typographic culture, through the organization of academic initiatives TypeCampus, conferences and type design courses.
As with everything from Adobe Fonts, you can use these fonts for:
Design Projects
Create images or vector artwork, including logos
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PDFs
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Use fonts to create in-house or commercial video content
How to Use
You may encounter slight variations in the name of this font, depending on where you use it. Here’s what to look for.
Desktop
In application font menus, this font will display:
{{familyCtrl.selectedVariation.preferred_family_name}} {{familyCtrl.selectedVariation.preferred_subfamily_name}}Web
To use this font on your website, use the following CSS:
font-family: {{familyCtrl.selectedVariation.family.css_font_stack.replace('"', '').replace('",', ', ')}};
font-style: italicnormal;
font-weight: {{familyCtrl.selectedVariation.font.web.weight}};
Glyph Support & Stylistic Filters
Fonts in the Adobe Fonts library include support for many different languages, OpenType features, and typographic styles.