Naatak is an informal, retro-inspired, uni-width type family, influenced by local street lettering, handwritten comics, and book titles. It’s playful nostalgia is captured in its unpolished curves, intentional irregularities, and a striking horizontal stress. The heavy weights are ideal for headlines, while lighter weights suit taglines and comic blurbs.
Ek Type is a collaborative type design studio based in Mumbai, that specialises in developing Unicode-compliant, multi-script fonts across all Indian languages and Latin.
Our clients include Google, Apple, Godrej, Coca-Cola (South Asia), Facebook, Samsung, Tata Sky, Lodha, Star TV, Future Group, Pidilite Industries, Reliance, Star Health, Axis Bank, Sun Pharma, Morisawa (Japan) among others.
Our open-source fonts are used by the PMO Office (Government of India), Finance Ministry, Indian Railways, Metros, Dainik Jagran, Star Bharat, Godrej, Domestic Airports, Museums, ABP News, Odia Stadiums, Lokmat, Jio IPL, TV9 Kannada, Amul, Britania, and thousands of other apps, news papers and brands across the globe.
At Ek Type our team comprises experienced type designers, researchers and academicians spanning a wide age group whose varied skill sets complement each other. It includes 14 in-house designers, 4 consulting designers, a type engineer and language experts. Our typefaces give adequate importance to script grammar and script tradition and ensure a fine balance of aesthetics and functionality. They support multiple weights, software platforms and a wide range of applications. Our fonts include the Mukta, Anek (variable), Baloo2 (variable) Multi- script Family, Handpainted Type, Modak, Sama, Gotu, Honk, Nithya Ranjana and Jaini.
Our work has been featured in London Design Festival 2017, 365 Typo, Design.Google, Typographica’s favourite typefaces of 2015 and 2016, The Hindu, The Economic Times, Quartz, ELLE. We have won several Indian and International awards including the D&AD Yellow, Graphite and Wooden pencil, Black and Blue elephant at Kyoorius Design Awards, Communication Art award, Tokyo TDC, TDC award and One Show Asia.
Apart from developing and selling fonts, we conduct workshops, create documentations and awareness about Indian typography and mentor upcoming type designers by engaging them in the process of font development and subsequently provide them with a platform to showcase their work.
As with everything from Adobe Fonts, you can use these fonts for:
Design Projects
Create images or vector artwork, including logos
Website Publishing
Create a Web Project to add any font from our service to your website
PDFs
Embed fonts in PDFs for viewing and printing
Video and Broadcast
Use fonts to create in-house or commercial video content
How to Use
You may encounter slight variations in the name of this font, depending on where you use it. Here’s what to look for.
Desktop
In application font menus, this font will display:
{{familyCtrl.selectedVariation.preferred_family_name}} {{familyCtrl.selectedVariation.preferred_subfamily_name}}Web
To use this font on your website, use the following CSS:
font-family: {{familyCtrl.selectedVariation.family.css_font_stack.replace('"', '').replace('",', ', ')}};
font-style: italicnormal;
font-weight: {{familyCtrl.selectedVariation.font.web.weight}};
Glyph Support & Stylistic Filters
Fonts in the Adobe Fonts library include support for many different languages, OpenType features, and typographic styles.